About Us
A little history
Whilst studying in the States as part of their degrees at the Hull Uni, the Xing boys, Simon and Phil, were first introduced to the juice bar concept. Smoothies became a staple part of their diets until they had to return to England and face the prospect of a smoothieless campus!
They believed that since they had become so attached to eating smoothies then other like minded people would too. They saw a great opportunity to improve the lives of students and the public by giving them the opportunity to eat healthily, whilst also providing a great chance to put their business degrees to good use.
After returning to England and graduating successfully, Simon and Phil put great effort into learning everything they could about the industry, competitors, customers and the all important smoothie, enabling them to put together a business plan. Having raised the finance to cover all the necessary equipment, they bought a mobile cart, enabling them to minimise risk and test the market. Xing attended various outdoor events, gaining experience before launching in fresher’s week, 2006 at Hull Uni’s sports and fitness centre.
After a successful first year at the uni they continue to cover various events whilst also taking their ‘smoothie roadshow’ to local schools and sports clubs, highlighting the benefits and convenience of healthy eating to people of all ages. Schools and local businesses have also been able to take advantage of their delivery service, continuing Xing’s drive to make healthy eating accessible to all.